Healthcare insurers are increasingly moving to virtual-first and hybrid offerings. For these programs to succeed, member adoption will be important. This session will discuss the role of behavioral design in creating digital solutions with high adoption and engagement rates across different populations. Speakers will highlight diverse examples of member journeys that have transformed into digital and hybrid models.
In this session you will learn:
- What behavioral design is and how it impacts our daily lives
- How healthcare insurers can use behavioral design to improve the adoption of virtual care
- What a virtual care onboarding experience looks like
Richard Mathera is a Managing Director at Irrational Labs. He leads Irrational Labs’ healthcare practice and formerly led its financial decision-making work. Prior to joining Irrational Labs, Richard was a Senior Behavioral Scientist at the Common Cents Lab, a Duke University initiative which leverages behavioral economics to improve the financial well-being of low and moderate income Americans.
Head of Product Marketing
Hagai Heshes is the Head of Product Marketing at TytoCare. He leads TytoCare's product and go-to-market strategies. Before joining TytoCare, Hagai held senior roles in Fortune 500 companies and startups, helping partners launch new innovative solutions into the market (B2B2C), and ensuring wide adoption. Hagai holds degrees in Computer Science and Psychology.
Joanna Braunold (Moderator)
Head of Content Marketing
Joanna is Head of Content Marketing at TytoCare. With over ten years of experience in marketing and strategy, she has led successful product launches at several global private and public companies. Before coming to TytoCare, Joanna worked at Microsoft and other companies across the US, UK, and Israel, having played an integral role in their development and progression.
Joanna holds a degree in Interior Architecture from Manchester Metropolitan University and enjoys bringing her varied skills, background, and experience to her role.
TytoCare is a telehealth solution that enables remote physical exams. TytoCare seamlessly connects people to clinicians to provide the best virtual home examination. Its solutions are designed to enable a comprehensive medical exam from any location with an all-in-one tool for examining the heart, lungs, skin, ears, throat, abdomen, and body temperature, as well as tools for clinicians to view exams live.