Webcast: Capture Consumers Where They Are: New Digital Patient Acquisition Strategies
October 13th, 2021 at 1:00PM ET

Patients are consumers: 60% choose a provider based on a strong online presence. But capturing their attention is complex, requiring cross-functional collaboration and a robust technology architecture.

Paddy Padmanabhan will draw on his expertise guiding health systems through digital transformation to highlight challenges on the path to digital maturity. Executives from WebMD & symplr will also present an overview of their new offering that enables health systems to extend their digital front door beyond their website.

In this interactive webcast, attendees will come away understanding:
  • How to self-assess their organization’s digital maturity using Damo Consulting’s framework
  • New ways to organize digital roadmaps that align marketing and IT priorities and budgets
  • Patient acquisition workflows that meet patients where they are: online
  • How to connect advanced provider search, appointment scheduling, and trusted consumer health content into seamless digital patient acquisition workflows that drive conversion and deliver measurable ROI

After the webcast fifty attendees will be chosen to receive a copy of Paddy’s book, Healthcare Digital Transformation – How Consumerism, Technology and Pandemic are Accelerating the Future.

Paddy Padmanabhan 
Founder and CEO
Damo Consulting Inc.

Paddy Padmanabhan is the Founder and CEO of Damo Consulting Inc., a digital transformation and growth advisory firm focused on the healthcare sector. Paddy is an award-winning business leader and entrepreneur with deep experience in healthcare technology markets. He is the author of the best-selling book Healthcare Digital Transformation  - How Consumerism, technology and Pandemic are Accelerating the Future (Taylor and Francis, Aug 2020). Paddy has had a distinguished career in leadership roles with global organizations such as GE and Accenture and has been a founding member of startups that had successful exits. Over the past 20 years, he has worked extensively as a technology strategist and trusted advisor to C-suite executives in large health systems and digital health firms.

Paddy is a widely published thought leader on technology-led transformation in healthcare. He is the author of a previous best-selling book The Big Unlock – Harnessing Data and Growing Digital Health Businesses in a Value-based Care Era (Archway Publishing, 2017). He is the host of the highly subscribed podcast The Big Unlock featuring C-level executives from the healthcare and technology sectors. He has a by-lined column in CIO Magazine on digital health technology trends, and is frequently quoted in respected industry publications. Paddy is a sought-after speaker on digital transformation and has spoken at leading conferences and company events.

Paddy is a graduate of the executive management program of the University of Chicago Booth School of Business, holds an MBA from Indian Institute of Management, and a B.S in Engineering from the Indian Institute of Technology. 
Kristine Garcia
Senior Director of Product Marketing
WebMD Provider Services

Kristine leads the development of marketing solutions that enable Hospitals and Health Systems to reach and engage patients, caregivers and physicians, through the trusted editorial environment, healthcare audience scale and data-driven insights of WebMD and Medscape. Kristine joined WebMD in 2014 and has launched a suite of strategic digital media and content solutions that meet the evolving needs of healthcare marketers to connect with patients throughout their care journey and deliver lasting benefits for brands. Previously, Kristine was the Director of Advertising Products for Hearst Magazines Digital Media, where she led the development of best-in-class marketing products that reached and influenced consumers across Hearst's portfolio of digital websites and social channels.
Keith Belton
VP of Partnerships

Keith oversees symplr's strategic marketing partnerships. He joined symplr through the company's acquisition of Phynd, a leading provider data management vendor, where he was VP Marketing, Strategy and Partnerships. He has 20+ years general management, product management and marketing leadership experience with healthcare technology leaders including Nuance (NASDAQ: NUAN), IDEXX (NASDAQ: IDXX) and Eclipsys (acquired by Allscripts: MDRX). At Nuance, as GM and business unit leader, he grew the Dragon Medical business from $6M to $185M. Keith has a BA from Haverford College in Economics.
About the Sponsor

WebMD and symplr have partnered to combine WebMD’s industry-leading online health information with symplr’s best-in-class provider search and scheduling. The new offering, Care Finder Direct, utilizes search engine optimization and trusted content to drive consumers to a health system’s digital front door for real-time provider search and appointment scheduling.
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